The Virtual Real Estate Office - A "Live" Tour and Update

Some of you will remember my post awhile back about the "Future Real Estate Office or Brokerage."  This post and video received a ton of attention and though many of the comments reflected a controversial and expected response, others agreed and saw this type of technology and office being the future of Real Estate in regards to the traditional "Brick and Mortar" office.

Last month I wanted to follow up with this particular company to see personally, where they are, what they've done, how it's working, and most importantly, is this new "Virtual Office" technology really working for them and their clients?  It's easy to get excited about this type of technology and many will see why after watching the video below, but the REAL question is always DOES IT WORK? 

Come join me and a few others as we explore the "Virtual Office" concept, and interview some of the Brokers and Top Agents using this technology effectively in the *NEW* on-line world of Real Estate.  We'll be doing an update from our last interview back on December 11th, 2009, to see where this is all going except this time we'll be doing it "Live" at ActiveRain University.  You can come along and join the ride for FREE.

I have always been fascinated with this type of technology, but it's the service to the client that I see as an even greater value and a reason you may want to know more about this and join us for this class/webinar.  I'm giving everyone plenty of notice so there's no reason you should or can miss this.  Believe me, my first interview with these guys was amazing, I can only imagine where they have come with all of this by now.

The "Virtual Real Estate Office" Live webinar is scheduled for Thursday, July 22nd at 10:00am.
You'll want to "virtually" be there, the seats to this one will be gone fast.


Be sure to check out the AR University Calendar for other upcoming classes.



"Learn More. Get More. Do More. Be More."

Comment balloon 35 commentsBrad Andersohn • July 06 2010 01:12PM


I'll be sticking with brick and mortor and my local market knowledge. It's interesting, but I'm old school and well... there are just limits on what I can wrap my mind around and embrace with happiness. If it ever comes down to this is all there is... I think I'll be retired.
Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) over 10 years ago

I will probably join you as I am very interested in the concept.  There isn't going to be recruiting a/la KW style is there

(apologies in advance to all KW agents)

Posted by Renée Donohue~Home Photography, Western Michigan Real Estate Photographer (Savvy Home Pix) over 10 years ago

YOU MUST JOIN US RENEE!  Just kidding.  It's the company I'm apart of but I'm assuming there won't be any "recruiting"  but rather just showing how the 3d virtual office works.




Posted by Briddick Webb (Re/Max Whatcom County) over 10 years ago
I saw the making of 4G at Nortel a couple of years ago and it is awesome to see it becoming a reality. BTW, Nortel's avatars walked and talked more like people. Virtual is the dawn of new age in brokerage.
Posted by Teral McDowell (Referral Patners LLC) over 10 years ago

Wow! The future is really "here." I would also be really intrested in the concept but I too really like to have a physical work station. I can lag a little in the high tech department but if this becomes the norm then we'll all just have to jump on the bandwagon.

Posted by Cari Anderson over 10 years ago

I already work from home so, love the idea.  Bring on the technology and virtual office!

Posted by Kryste Adams, Bend, Oregon Real Estate (RE/MAX Key Properties - Luxury Homes, Golf Course Homes) over 10 years ago

Brad - I like to keep up with the latest techno stuff - so I'll check it out too!

Posted by Susan Brown (Keller Williams NE, Kingwood Texas (Humble & Atascocita too)) over 10 years ago

Brad, I've met you in person and let me say the virtual you doesn't do you Justice...

Posted by Paul S. Henderson, REALTOR®, CRS, South Puget Sound Washington Agent/Broker! (Fathom Realty Washington LLC) over 10 years ago

Briddick - that's exactly what this is, a demonstration and a follow up from the original tour they gave me last year.  (NO RECRUITING HERE FOLKS, SORRY!!)  It's always good to see what's new and measure the progress with this new technology.  From what I understand, these guys have come a long way since the video in this post was created.  Look forward to seeing what's new, what's up, and all of you guys there.  We already have more sign-ups than I expected having just posted this.  WooHoo!  :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 10 years ago

I don't really think it's necessary to have a brick and mortar building.  However, I think clients still find it necessary.  My office gives me a place to meet clients.  This looks interesting though so I'll join you for the webinar.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) over 10 years ago

Hi Brad...thanks for the Warning, I'll be there, Sounds very excuiting and interesting.


Posted by Fred Carver Personal Real Estate Corporation, Accredited Real Estate Consultant (RE/MAX Camosun Victoria BC Real Estate) over 10 years ago

Nice to see you again. Are you really going to be stuck on stage all day?

Posted by Todd Clark, Principle Broker Oregon (eXp Realty LLC) over 10 years ago

Very interesting. Thanks for the update.t

Posted by Mark Gridley, TecKnow Real Estate Agent, Fountain Hills, AZ (eXp Realty, Reinventing the National Real Estate Office!) over 10 years ago

Todd - don't I look great sitting up here on the RainCamp Portland stage commenting on my AR Blog posts??  ROFLMAO!! 
I feel like a court stenographer!!  I'm actually fixing members tickets and monitoring playing on twitter up here.  haha~

BTW - You're coming up here next....   :-))

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 10 years ago

Yes, but you did it so well :)  It was nice meeting you yesterday.  Thanks for letting us pick your brain at lunch.  Great meeting!

Posted by Melinda (Mel) Peterson, The Blessed Realtor - ABR, CRS (Grants Pass, OR) over 10 years ago

Very Interesting ,I'll be watching for this to make it's way to PA. !!!!!

Posted by Michael J. Perry, Lancaster, PA Relo Specialist (KW Elite ) over 10 years ago

Melinda - it was great meeting you, the pleasure was all mine.  If you ever need anything at all, my door is always open to you. Thanks again for coming to RainCamp Portland, hope to see you again soon. 

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 10 years ago

With regards to doing away with bricks and mortar....The idea is that the "National Brokerage" isnt going to put all its capital into providing more than the state by state Bricks and Mortar requirement...but if agents want to get office space then thats up to them and that would be part of their own individual business model. As it is...there are all kinds of solutions. Partnering with an executive office suites, utilizing title and mortgage company relationships, etc.etc. I am with eXp and I use a beautiful conference room over looking the Biltmore here in PHX and I pay $10/hr for it. I use it once or twice a meet with those clients or agents who like to meet up in the office. I can also use daily office space, or if need be, weekly or monthly.  Its much more efficient than paying for a huge call center, filling it with equip, staff, utilities..

When I was with my old brokerage...that had 8 offices around the valley.. I still was meeting most of my clients at Starbucks or Paradise Bakery or somewhere with free wi fi...usually even with 8 offices the locations were still never very convienant.


Most agents I work with now...use docusign, efax, laptops with air cards, mobile printers and so forth....and are basically "offices of one" or a true mobile office. That way we are not tethered to any particular location or area.


Just my two cents...



Posted by Brian Culhane (eXp Realty LLC) over 10 years ago

Brian - that's some great input, especially the last paragraph, it's what intrigues me the most about this type of technology.

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 10 years ago

I've been enthralled by the idea presented in a virtual office and followed EXP online, but it seems like they're getting a really slow start in CA.

Posted by Vickie Nagy, Vickie Jean the Palm Springs Condo Queen (Coldwell Banker Residential Real Estate) over 10 years ago
I love the idea of being tether-free! I need a portable printer and scanner and I am on my way!
Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) over 10 years ago

@ Vicki


The deal with CA is that there are all kinds of regional MLS boards that require joining before we can go live in that particular market , so we need courageous agents in those new sub-markets to step to the plate and get us going. Right now we are in N.California/Eureka/Redding area. We have some agents in San Fran who are showing interest and also in San Diego and LA County. 


For more info you eXp Cali you can email our eXp California Broker

Posted by Brian Culhane (eXp Realty LLC) over 10 years ago

Hi Brad!

Very interesting and this is definitely how I see the real estate business going in the very near future.  I work remotely about 95% of the time and I agree with you that the gas savings is HUGE!  Not to mention, for me, it's more efficient, time-wise, because I don't waste alot of time gabbing with other agents in the office!  Saving drive time, gas and work time definitely helps me to be more productive. 

I have often thought of starting my own virtual RE company but, thanks to this video, I don't think I'm quite ready!  Lots more technology than I have the skills to master at this point--but, I'm definitely working on it!  You CAN teach an old dog new tricks and I'm going to prove it--eventually!!

Thanks for sharing this!  Keep us posted on their success and new technological developments too!

Posted by Debe Maxwell, CRS, The right Charlotte REALTOR! ( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) over 10 years ago


I see this as more fad than the future. Every piece of real estate is unique, and you really have to be "there" to experience it!

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) over 10 years ago

Richard - you may be right, this is why we are going to see the progress live of an office like this.

Last December we interviewed them and got the personal tour of their new Virtual office. Tomorrow we will tour it again, see the changes after 6+ months, and find out if they're actually selling real estate and making money this way. 

Real Estate is unique and this has nothing to do with that, it's a virtual office, not virtual homes for sale. I think you'd be the perfect candidate to attend this free webinar so you could walk away with a true understanding of how this technology works, and then really decide if this may or may not just be a fad.  Hope to see you there my friend, it's the consumers buying real estate (at least some that I've spoken to) who would prefer to conduct some of the Real Estate transaction this way in order to save time, money, and the expenses incurred when buying or selling their homes. 

Come check it out, you got nothing to lose and only knowledge and insight to gain. :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 10 years ago

Keep in mind when we talk about being virtual, its the agent to broker/brokerage relationship we are talking about. Not the client to agent.

Agents should still know their market intimately as you said Richard. All the skills and knowledge of the agent are still going to exist. Its the training, the meetings, the interaction between agent and office..that is changing.

I can imagine there could be a time where we invite clients to interact in the virtual office environment...and that would mostly be for those out of state buyers, that typically cant get to your market for 3-6-9 months.

But that is still a ways off.

Im fairly confident that efax, docusign, smart phones, are here to stay.

Another word for virtual office...could be...

"Smart Brokerage"

Posted by Brian Culhane (eXp Realty LLC) over 10 years ago

This is the direction we're trying to go in, but we still have a long way to go. Can't wait to see how far they've come!

Posted by Pat & Wayne Harriman, Broker/Owners, Wallingford CT Real Estate (Harriman Real Estate, LLC (203) 672-4499) over 10 years ago

Interesting post and good discussion.  Virtual offices are definitely here and will continue to grow.

Posted by Mario Jannatpour, Author of the Book, "The Honest Real Estate Agent" (RE/MAX Alliance in Louisville, Colorado) over 10 years ago

I like this - we're headed in a some similiar direction but they're way far far out there.  I'll be online for this one Brad.  That's pacific time, correct?

Posted by Anna Banana Kruchten CRS CRB, Phoenix Broker, 602-380-4886 (HomeSmart Real Estate BR030809000) over 10 years ago

Anna - yes, that is pacific time and i look forward to seeing you there.

Thanks everyone for signing up for this, we have quite a list of attendees coming, I'm really excited to see this myself. :-)

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 10 years ago

I think the future will see virtual offices as the basis for most real estate.  The brick and mortar offices will most likely go away and replaced with meeting rooms rented by agents as needed for meetings, etc.  Most agents are heading in this direction with the proliferation of smartphones and laptops.  The only other thing thing would be to have team meetings once a week (as most offices do now) but with rental conference room space.  That could be done with a conference room anywhere.


Posted by Bryan Robertson over 10 years ago

That's the way we see it also Bryan.  As far as conference or board rooms, most title or lenders have these rooms that they would be willing to allow an agent borrow from time to time if it means that they get additional business.

As far as the weekly meetings, I'm the Washington State broker and hold my meetings in the virtual training center which allows me the flexibility to share screens or play relevant videos for agents across the state.  Since I started holding them virtually, my attendance has increased.  

Let me know if you ever want a live tour.

Posted by Dale Kreiser (Washington Broker - eXp Realty, Bellingham, WA) over 10 years ago
I was on the road and missed this. Would love to know when it's available again!
Posted by Eric Kodner, CRS, Madeline Island Realty, LaPointe, WI 54850 - (Madeline Island Realty) over 10 years ago

Hi Eric,

Not sure when the next Activerain tour will be. But we do an XCamp every Monday morning at 9am PST inside our virtual office that we open up to guests and friends and its a great. Non-recruity way to get to know the space. Its our Virtual Version of a BarCamp.

If your interested, you can request an invite here.

Posted by Brian Culhane (eXp Realty LLC) over 10 years ago

This was a great event, we had some great questions about how eXp Realty works, and we had some good rebuttals as to how this benefits agents and brokers.  The ability to speak and share a document in real time with agents and brokers across a a territory opens to agent up to more calls, letters and general focus on the business.  That is just one of the many benefits of this model.  

I am curious how the video of the class turned out and would love to see it posted for those who missed the tour.  

- Evan Russell, eXp Realty New England

Posted by Evan Russell (Russell Realty Group ) over 10 years ago