How To Promote Listings on ActiveRain

Are you posting your clients listings on your ActiveRain Blog?  

How are you keeping it updated and current?  What happens to that post when the home is sold?  Does your post still show up in the SERPS? (Search Engine Results Page)  If so, how useful is that to a consumer or potential prospect and client? 

Did you know that 3349 other members on AR have posted 41,473 listings or properties?

Here's Something to ponder...

When I first joined ActiveRain and created a  Listings Group, it was to help members promote their listings within the AR Community. At the time, without knowing the future power of ActiveRain's SEO and Google juice, my intentions and focus looking back were very narrow-minded.  I had created a post about "How To Post Your Listings" since I could only share what I knew and understood at the time.

Today, I have a different opinion about how to "BLOG" about listings on ActiveRain. 

To give a blog post some shelf life, and keep it alive for years to come, agents should blog about the neighborhood and community instead, and then just include the listing as part of their topic and post.  This way when the home sells or gets taken off the market, the hyper-local information is still useful to consumers when found during a search, and doesn't render your post useless just because that home is no longer available. 

This technique is working great for many hyper-local bloggers here on the ActiveRain and out on the Web in general.  Providing blog posts with a longer shelf life has been proven to bring much greater value to both the reader and the author. Consider the possibilities of creating neighborhood and community posts over just listing posts. Just a suggestion.

 

     

"Learn More. Get More. Do More. Be More."

Comment balloon 53 commentsBrad Andersohn • March 19 2012 06:08PM

Comments

You know this is a great idea. I'm bookmarking this blog. I do post some listings on AR. Got a hit on one that I did, and that came right away. It was an awesome feeling. I do go back and put no longer available on my listings that do sell.

Posted by Debbie Laity, Your Real Estate Resource for Delta County, CO (Cedaredge Land Company) over 8 years ago
Thanks Brad,its all about the community that sells the home. I have to make note of this one.
Posted by Donna Paul, Long Island Home Specialist,All About Real Estate (Keller Williams Realty Gold Coast) over 8 years ago

Brad, 

Pretty sure you know what you are talking about.  Working on a stronger listing strategy and I think I can work this better.

All the best, Michelle

 

Posted by Michelle Francis, Realtor, Buckhead Atlanta Homes for Sale & Lease (Tim Francis Realty LLC) over 8 years ago

I posted a "neighborhood" post today with a link to listings in that neighborhood.  I can always go back and change out the link to reflect current listings.... say once a month and keep it current.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) over 8 years ago

Hi Brad ... You have some great information here...Thanks for being point man !!!!

Posted by San Antonio Texas New Homes for Sale, Berkshire Hathaway HomeServices Hill Country (www.sanantoniotexasnewhomesforsale.com) over 8 years ago

I love the way you have kept up with the way things are changing. I remember ONLY putting an address in the title..thanks to Gena's group. Now it is Localism that gives us shelf life..not just a street address but an entire neighborhood.

Thanks, Brad!

Margaret

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) over 8 years ago

As always good information Brad.  Having an IDX solution to include listings in a community post is key to keeping them always relevant.

Posted by Cindy Jones, Pentagon, Fort Belvoir & Quantico Real Estate News (Integrity Real Estate Group) over 8 years ago

Thanks Brad...it makes so much sense but i see very few doing this effectively...need to change my style a bit...best

Posted by Ginny Gorman, Homes for Sale in Southern RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) over 8 years ago

Hi Brad - This is very smart advice.  In many cases, depending on the jurisdiction, properties cannot be advertised after they have closed unless permission is obtained from the buyer and the seller.

Posted by FN LN over 8 years ago

Good point. I would think it would work the same way for posts that are time-sensitive. Maybe, if it's incorporated into something larger...

Posted by Jill Sackler, LI South Shore Real Estate - Broker Associate (Charles Rutenberg Realty Inc. 516-575-7500) over 8 years ago

thanks for this post.  I have NOT been good about putting my listings on here for this very reason, and certianly would not think of showing them as sold.  Thanks!

Posted by Mimi Foster, Voted Colorado Springs Best Realtor (Falcon Property Solutions) over 8 years ago
Great advice that I have recently put into action by blogging about communities that we repeatedly get rental listings in. The blog post is never outdated!
Posted by Mark Delgado, Benicia and Vallejo, Property Management, rental h (houses for rent, Solano County & Glen Cove) over 8 years ago

Hi Brad, I started posting information about communities and neighborhoods when I decided to do those Market Reports. I give my readers a list of all the available homes in that community, but I can see adding a link or feature about my listing in that area it a Great idea too. I have even started to add some videos to those community reports.

Posted by Jerry Newman, Texas REALTOR, San Antonio Military Relocation (Brown Realty, 210-789-4216,www.JeremiahNewman.com) over 8 years ago

Did a neighborhood post a couple of days ago about an addition around Lake Raymond Gary.. one of our favorite places to sell homes.

Posted by 1~Judi Barrett, BS Ed, Integrity Real Estate Services -IDABEL OK (Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745) over 8 years ago

Brad

It's a great idea to expand the shelf life of our listings posts - I hadn't really given it a lot of thought although I always link to my community posts when I advertise a listing.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California, Inc.) over 8 years ago

Once again great information and something I think I'm going to start working on. I know I have some posts already in draft, but the future listings will certainly be including this.

 

Posted by Todd Clark, Principle Broker Oregon (eXp Realty LLC) over 8 years ago

Great information, as always Brad!  I've been posting mine but will work on the community concept!

Thanks for sharing!!!

Posted by DeeDee Riley, Realtor - El Dorado Hills & the Surrounding Areas (Lyon Real Estate - El Dorado Hills CA) over 8 years ago

Hi Brad,

I'll take the house on the bottom left.

Hope its still for sale?

Good post...

PHil

Posted by Phil Leng, Phil Leng - Retired (Retired) over 8 years ago

Gosh, Brad -

You are always raising the bar, aren't you?  Thanks.

Posted by Jim Hale, Eugene Oregon's Best Home Search Website (ACTIONAGENTS.NET) over 8 years ago

At some point Brad I did exactly as you've suggested.  I'm not sure when that changed.  I totally agree.

Posted by Charita Cadenhead, Serving Jefferson and Shelby Counties (Alabama) (eXp Realty) over 8 years ago

Great idea! Thanks for sharing - I am bookmarking this page!

Posted by Donna Derrick Ponte Vedra Beach, Jax Beach FL over 8 years ago

Great advice Brad I'll have to try promoting my listings the way you suggested

Posted by Joan Congilose, Helping Sellers & Buyers (New Jersey Properties) over 8 years ago

Brad - That makes perfect sense.  And, I guess on the local posts, you could include a link to listings/IDX for that town.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 8 years ago

Brad, Thank you for the suggestion. I will include more local information with my listing posts.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) over 8 years ago

Very good points, I will have to incorporate it to all my listings. .thanks Brad!

Posted by Fernando Herboso - Broker for Maxus Realty Group, 301-246-0001 Serving Maryland, DC and Northern VA (Maxus Realty Group - Broker 301-246-0001) over 8 years ago

Brad...

At some point I came up with the expression "blog post durability," and that's precisely the way to do it!

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) over 8 years ago

Hi Brad, once I'm ready to go live...upgrade, I will be prepared and have all the necessary information I need thanks to you.  I'm soaking it all up.

Posted by Cheryl Thomson REALTOR Army Ret, Associate Broker in Northern Virginia ( United Real Estate (703.216.5635) cheryltee47@gmail.com) over 8 years ago

Brad, "Just a suggestion." is a great suggestion. This makes very good sense. I will be on top of this one. Thanks.

Posted by Michael Setunsky, Your Commercial Real Estate Link to Northern VA over 8 years ago

Brad, great advice on how to keep your post alive for years ! We're not doing this, thanks !!!

Posted by Michael J. Perry, Lancaster, PA Relo Specialist (KW Elite ) over 8 years ago

Brad - Another great idea!  Thank you.  I always include a link to the community blog, but perhaps I should go beyond that.

Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) over 8 years ago

Hey Brad, great adice, I am urrently on a neighbrhood kick and just as an addition, I always post my open houses and they seem to attract attention for minths after. I think it may be because people are looking for examples of homes as well as info about the area!

Posted by Russell Lewis, Broker,CLHMS,GRI (Realty Austin, Austin Texas Real Estate) over 8 years ago

Brad gives good input and posts to ponder....thank you and keep em coming too

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) over 8 years ago

Hi Brad....my first post on ActiveRain on Sept. 30 2009 was a post about one of our new homes in a new construction community and it's still above the fold on the first page for a google search for that community.....

Posted by Barbara Todaro, Previously Affiliated with The Todaro Team (RE/MAX Executive Realty - Retired ) over 8 years ago

I have to agree with you regarding the additional links to MLS IDX's, real estate widgets, search for other homes tools etc. Every blog post created is in essence a website with a unique URL or Web Address of its own. So any additional search or help tools, community or neighborhood information etc. will not only give it a longer shelf, it will also give it a great TOP SHELF on Google life. :-))  

(thanks @Barbara Todaro for that confirmation!

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 8 years ago

Great advice, Brad. I see so many listings, but the ones that focus on the area in general are the ones that are most useful. It also shows that the agent knows more than just one property.

Posted by Peggy Chirico, REALTOR® 860-748-8900, Hartford & Tolland County Real Estate (Prudential CT Realty) over 8 years ago

Brad, I have recently pondered this same thing. Since you're smarter than I am, I think I'll take your advice.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) over 8 years ago

Hi Brad, this makes total sense. Thanks for the instruction.

Posted by Jack Snyder, Loan Officer, San Clemente, Orange County, CA. (Loan Officer in Orange County for FlexPoint Mortgage) over 8 years ago

Great idea, I still post in that group ya know.

Posted by Lyn Sims, Schaumburg Real Estate (RE/MAX Suburban) over 8 years ago

Brad, that's a great idea! If you only blog about the listing, once it sells, or heaven forbid, expires and goes to a different agent, it's not doing you any good. Neighborhood blogging is where it's at.

Posted by Eric Michael, Metro Detroit Real Estate Professional 734.564.1519 (Remerica Integrity, Realtors®, Northville, MI) over 8 years ago

That's a great idea! I use pictures of my old listings in my local blog articles. Just another trick of the trade.

Posted by Doug Rogers, Your Alexandria Louisiana Agent (Bayou Properties) over 8 years ago

Brad I need to start doing that. Matter of fact I just posted a listing today and I did include a link to information on the particular subdivision where my listing was at. Will have to start doing this more and include my IDX also. Always blessing with creative ideas. Thanks Brad.

Posted by Lanre-"THE REAL ESTATE FARMER" Folayan, I don't make promises.I deliver results.SOLD HOMES (Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC) over 8 years ago

Brad - As always, great suggestions.  I've done this with market reports, but not as much with listings.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) over 8 years ago

Cool,

Will follow your suggesitons! Do you think, it is a good idea to go to you old blogs and add your sold or present listings there( links)?

Posted by Inna Ivchenko, Realtor® • Green • GRI • HAFA • PSC Calabasas CA (Barcode Properties) over 8 years ago

Hi Brad - good points, and for those who are new to activerain, they all need to read your old posts to get the best use out of this network.

Posted by Larry Brewer - Benchmark Realty llc (Benchmark Realty LLc) over 8 years ago

Hey Brad thanks for the tip maybe I will see you at REtech. I am using the listing part of A/r so this is important to me

Posted by Charlie Ragonesi, Homes - Big Canoe, Jasper, North Georgia Pros (AllMountainRealty.com) over 8 years ago

Brad

Such tips about so simple little things that are very effective in changing how we present out listing to the public is why I am here. This is great advice and something I do to a small degree but will take it to the next step. I very rarely ever look at a listing post and would bet the public looks at them far less than those many posting them would like. cheers cvc

Posted by Curtis Van Carter, Your Napa Valley Broker Extraordinaire (Better Homes & Gardens Wine Country Group) over 8 years ago

Good morning Brad,

Excllent information..thanks for sharing your take on being the most effective when posting listings..great advice!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker Realty ~ 512.750.6899) over 8 years ago

Great idea about giving it shelf life! Thanks so much Brad! It's all about putting ourselves in the minds of the buyers/searchers out there!

Posted by Jay O'Brien, Kansas City Real Estate (RE/MAX Revolution) over 8 years ago

Brad - I like Tammy's (#4) idea too. Good info; I've been doing neighborhood posts.

Posted by Toni Weidman, 20+ Years Selling Homes in New Port Richey, FL (Sailwinds Realty) over 8 years ago

Good tip, Brad.  I am starting to incorporate this in my posts.

Posted by Chris Smith, South Simcoe, Caledon, King, Orangeville Real Esta (Re/Max Chay Realty Inc., Brokerage) over 8 years ago

Brad, great tips and I am writing communitt posts and will start adding the listings.

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate (Vision Quest Realty) over 8 years ago

Love this article!  I have it bookmarked.  It makes perfect thanks!  Thank you for the valuable information.

Posted by Tina Brickhouse, Tina Brickhouse (Keller Williams The Woodlands) over 6 years ago

Thanks Tina - looks like this post has a decent shelf life of its own! :-) lol~

Posted by Brad Andersohn, ActiveBrad - 707.646.1876 (Executive Director of Education at eXp Realty) over 6 years ago

Participate